What we did

Web Redesign

Client

On The Rock Logistics

Industry

Logistics

On The Rock Logistics

Revolutionizing OTR Logistics digital presence with a bold rebrand, a custom-built website, AI-powered TMS, and Digital Agents to set new standards in the trucking industry.

We’re rapidly growing businesses. Our secret?
We think differently.

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Overview

On The Rock Logistics is a premier logistics and transportation company, recognized for its dedication to delivering reliable, tailored logistics solutions nationwide. With a focus on efficiency and client satisfaction, OTR Logistics serves a broad range of industries, supporting the transportation sector with innovative technology and customer-centered services.

Mission

Our goal was to give OTR Logistics a complete digital transformation, starting with a fresh brand identity and a custom website that’s as intuitive as it is engaging. We built a cutting-edge, AI-powered Transportation Management System (TMS) designed to make trucking operations smarter and more efficient—something the industry needs now more than ever. To enhance customer support, we introduced Digital Agents, streamlining communication and making it easier for clients to get the assistance they need quickly. This rebrand equiped OTR Logistics to lead the way in logistics innovation and reliability.

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Testimonial

"Eleven11 Digital completely transformed our digital presence. Their AI-powered TMS and Digital Agents streamlined our operations and improved client interactions beyond expectations. The team’s expertise and attention to detail have set us up for lasting success. We couldn’t be happier!"

Richie Baca

CEO. Founder

Our approach

We engineered a complete digital transformation for OTR Logistics, combining technology-driven solutions with intuitive design. Our approach was to leverage advanced AI and automation tools to streamline logistics processes, enhance user experience, and set OTR apart in the competitive logistics landscape. Through a tailored website, an intelligent TMS, and automated Digital Agents, we positioned OTR Logistics to operate more efficiently while offering an elevated level of client service.

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Strategy

Highlighted OTR’s strengths and created a seamless, technology-enabled client experience. This strategy centered on usability, service accessibility, and scalable design to support OTR’s future growth.

Web Redesign

Built for speed, responsiveness, and ease of navigation, the website is optimized to handle high traffic without compromising performance, reflecting OTR’s commitment to reliability.

Branding

We revitalized OTR’s brand identity, balancing professionalism with approachability. The design was centered around the company's core values.

Technology Integration

Implemented an AI-powered TMS that dynamically manages logistics data, streamlines routing, automated customer support, and enhances real-time decision-making.

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Web Redesign