eleven

ELEVEN11
What we did

Web Redesign

Client

Britney Ford Fitness

Industry

Fitness Website

Britney Ford Fitness

NASM certified personal trainer producing nutrition guides and fitness fundamentals for women.

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Overview

Britney Ford is a NASM certified personal trainer who creates fitness and nutrition guides for women looking to improve and learn fitness fundamentals.

Mission

The goal of this project was to completely redesign and develop an unfinished site, focusing on  design and functionality while meeting the client's specifications. The previous site contained many issues such as slow speeds, site-wide crashes, broken interfaces, and overall wasn't user-friendly for the client to manage.

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USER INTERFACE &
Experience
We guarantee pixel-perfect design and smooth interactions that delight your users.
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With Eleven
without Eleven
"Eleven11 created a phenomenal website for my online personal training business. I honestly could not have asked for a better person to build my website."
Britney Ford
Britney Ford Fitness

Our approach

The design needed to portray women's empowerment through fitness. We use a light color palette and incorporated lead-generating content to target the women demographic. The final product was a digital experience designed to draw in more customers.
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01

Branding

We developed a design that matched the client's identity.
02

Copywriting

Generated targeted content for fitness; and the women demographic.
03

Strategy

Modified the online store to be automated with products shipped on demand.
04

Redesign

Refined the clients entire website for immediate results.
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